Thanks to all our 2011 conference speakers for their contribution and making it such a success.
Official open and
welcome from the Chair
Chris Lenton DipM, FCIM, FCCA, FCIS
Chairman of The Chartered Institute of Marketing
Chris is current Chairman of The Chartered Institute of Marketing (CIM). He has
held a number of executive roles previously at the CIM, including that of Chief
Executive, Chief Operating Officer, Managing Director (CIM Holdings) and Group Finance
Director and Secretary. Chris also works as the senior partner in a business consultancy
practice he formed with five colleagues and is a non-executive director in four
other companies.
Opening keynote
speaker: A century of marketing innovation
David Thorp
Director of Research and Professional Development,
The Chartered Institute of Marketing
David leads both the Institute's Research and Information, and Learning and Development
divisions. He is responsible for thought-leadership and dissemination, continuous
professional development and training. He has almost thirty years experience in
the development, delivery, marketing and management of training and is a qualified
executive coach. Before joining The Chartered Institute of Marketing David ran his
own training consultancy specialising in the marketing of distance and open learning
materials in the UK and Far East.
Session One
Marketing innovation for a changing market: innovative ideas into strategy.
Stephen Reid
CIM Course Director and Management Consultant
Stephen is a management consultant who works with large international organisations
developing new strategies, people and teams. He has lived and worked in the UK,
Scandinavia, Saudi Arabia and Dubai. Stephen has a solid prior track record of running
successful operations to managing director level. Stephen is the author of two books,
How to Think and High Performance Thinking Skills.
Support Case Study
Change of thinking - Selling time in the air, not on the ground!
Robert Nuttall - Vice President Strategic Marketing
Rolls-Royce plc
Robert Nuttall joined Rolls-Royce in 1979 after completing an honours degree in
Physics and subsequently gained an MBA. After a series of initial positions in Rolls-Royce
engineering he moved to join the marketing function.
In 2006 Robert was appointed VP Strategic Marketing with responsibility for developing
Rolls-Royce's understanding of future opportunities and in developing the company
position on environmental issues as they pertain to civil aerospace. Throughout
his career he has been closely involved in the marketing of Rolls-Royce and its
civil products being based both in the UK and the US.
Session Two
More from less –getting your data to work for you.
Nick Baggott - CIM Course Director
Nick Baggott is an experienced digital relationship marketing consultant and trainer.
He set up and helped grow 'Chemistry' into one of the UK's largest agencies, and
now delivers digital marketing training for global companies around the world. Nick
delivers the CRM and digital marketing courses for The Chartered Institute of Marketing.
He is consistently rated as one of our most popular course directors and brings
a wealth of practical experience to the learning environment.
Tara Athanasiou - Head of Marketing & Communications
Dr Foster Intelligence
Tara is Head of Marketing & Communications at leading health informatics company,
Dr Foster Intelligence, where she is responsible for overseeing the full marketing
programme, from product marketing and lead generation, to thought leadership and
political affairs. Prior to that, Tara led the marketing team for a leading e-government
project called NLIS, which focused on helping local authorities promote their services
and build market share. Tara has also run her own marketing and PR agency, working
with clients such as Microsoft, SchlumbergerSema and iSOFT. She has a degree in
Social Anthropology from Cambridge University.
Session Three
Creating a new niche: spot new product ideas and develop them.
Paul Sloane
Founder of Destination Innovation and Management Consultant
Paul was a top salesman at IBM and he was part of the team that launched the IBM
PC in the UK. He went on to be Marketing Director and then Managing Director of
the database leaders, Ashton-Tate. He became VP International for MathSoft Inc.
and CEO of the software tools company, Monactive Ltd. He is the author of 17 books
on lateral puzzles which have sold over 2 million copies and he was described in
the Independent as the 'King of Lateral Thinking Puzzles.' He is also the author
of the popular management book, The Leader's Guide to Lateral Thinking Skills. He
is the founder of Destination-Innovation, a consultancy that helps organisations
improve innovation.
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Damien Dunne - Director, Strategy & Innovation
Cisco European Markets
Damien leads Enterprise and Public Sector Marketing for Cisco Europe. In addition,
he has responsibility for Cisco Europe’s Innovation Programme and Market and Business
Intelligence.
Prior to joining the Cisco Marketing team, Damien headed the Innovation team of
Cisco’s Internet Business Solutions Group (IBSG). His team was responsible for developing
new methods, architectures and business cases to help the region’s leading companies
and governments to become more effective through changed business processes and
intelligent technology deployment.
Before joining Cisco as European Treasurer, Damien started his career in the Finance
industry in Ireland. He graduated from University College Dublin with a Bachelor
of Commerce degree and from Dublin City University with an MSc in Investment and
Treasury.
Session Four
Gaining ROI from digital channels: exploit the unique characteristics of digital
media
Daniel Rowles - CIM Course Director
Daniel has been working in Digital Marketing for the past 14 years, with extensive
experience working both client side and within the agency environment. He is a course
director for The Chartered Institute of Marketing and was awarded DPA trainer of
the year 2008/09.
Daniel’s training sessions are backed up with research done as host of the Digital
Marketing Podcast, an iTunes top 20 Podcast and case studies from real clients.
Daniel prides himself on his practical and hands on training content, and brings
best practice from many years working for a broad range of international clients
across the full range of digital marketing techniques.
Brand marketing
in a digital world
Shuvo Saha - Industry Director
Google UK
Shuvo heads Google's UK team working with FMCG Companies. He also spearheads Google's
'Brand Marketing in a Digital World' programme – working with advertisers and agencies
on better use of digital from insight to ideas to implementation & measuring impact.
He has 15 years experience in brand management, interactive media and marketing
consulting.
Closing keynote
speaker
Annabel Venner - Marketing Director
Hiscox UK & Ireland
Annabel is Marketing Director at Hiscox UK, and is a member of the UK Leadership
team, reporting into Managing Director, Hiscox UK and Ireland, Steve Langan. In
this role Annabel is responsible for all aspects of marketing across the Direct
and Broker business, for both household and business insurance. Hiscox recently
won two eConsultancy Marketing Innovation Awards and the Marketing Initiative of
the Year at the British Insurance Awards.
Previous to her time at Hiscox, Annabel was at Coca-Cola for nine years working
across a number of brands including; Coke, Diet Coke and Coke Zero, Powerade and
Oasis, and on both GB and European projects. Annabel holds a chemistry degree from
the University of Bristol and is a member of the Marketing Society and Financial
Services Forum.
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